WINEMAKING

A Deeper Human Meaning

Try the Coho Red or the Merganser Rosé

Hello Wine Lovers

Valentine’s Day, with all its pink swag and Hallmark platitudes, often seems more than a bit superficial.  But scratch the commercial surface, and like Christmas, there is a deeper and profoundly human lesson to be remembered, perhaps best captured by the great poet, Pablo Neruda:

I love you without knowing how, or when, or from where.
I love you simply, without problems or pride:
I love you in this way because I do not know any other way of loving but this,
in which there is no I or you,...
(from 100 Love Sonnets).

Valentine’s Day is about Love. It is about the kind of love that transports us out of ourselves when in the presence of true beauty, when “there is no I or you”. This is not a corrupt beauty, but a divine beauty. Divine because it uplifts and inspires and in that moment of exhalation we transcend our corporal body, floating in the — again from Neruda – “ light of the universe”.

So do not think of Valentine’s Day as a schmaltzy, over merchandized obligation to buy sweets. Rather take the time to honor the beauty in your life, be it a spouse, a child or a wonderful friend.  And then seek out a gift to symbolize the inspiration you feel in their presence.  A flower captures the physical beauty of romantic love. Or, a fine chocolate that blinds us with pure joy. And there is always a bottle of fine wine that magically transports us to a romantic café in Paris or trattoria in Rome.  And that brings us back to Neruda, the great lover of life:

A jug of wine, and thou beside me
in the wilderness,
sang the ancient poet.
Let the wine pitcher
add to the kiss of love its own.
your love an inexhaustible
cascade of wine,
light that illuminates my senses,
the earthly splendor of life.
— Pablo Neruda, from Ode to Wine



And of course, you are welcome to SHOP HERE to find a memorable wine that illuminates the senses. Thank you for supporting a small producer and grower.

Cheers!
Wil Franklin
Managing Viticulturists and Winemaker


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